Do not let what you cannot do interfere with what you can do.
– John Wooden, US Basketball coach
Starting out, here is some info about the product and company I advertise and why you might not think that it was my primary business.
BodyByVi is a weightloss product range marketed by a company called Visalus and I decided to start promoting it after using it successfully for a few months.
Many marketers get so enthused about their main product that they concentrate their advertising on it exclusively and don’t even give a prospective customer an opportunity to express more interest via a form included in the ad. I confess to being absolutely guilty of making this mistake in the past, and have now radically changed the type of primary advertising that I do.
The type of ad I now use is called a squeeze page or lead capture page and you absolutely HAVE to get familiar with this format and know how to create one and store the information, because it is fundamental to listbuilding.
However, although BodyByVi give me a capture page, I’m actually not using it – this is why. There are so many BodyByVi pages out there, that someone searching on Google is very unlikely to hit mine first. Also, I cannot customize it to feed directly into my GVO autoresponder or set up personalized follow up messages.
I’ve found that I can attract many MORE visitors to my product by offering to help my visitors build THEIR business. The marketing system I invite them to use is Contact List Builder and that is what I advertise.
The reason CLB is so very good is that the steps that you need to take to make it work are very clearly documented and support is very easy to get. You can set the basic system up in a couple of hours – yes even if you are a non techie! Interested visitors to my CLB ads enter their name and email on a simple form embedded in the ad and hey presto –
I HAVE A NEW LEAD!
Now I can send them information about my BodyByVi product as well as Contact List Builder. As just about everyone knows someone in their family or friends who is trying to lose weight, I get potentially more than one visitor to my product site because with a little nudge from me, my initial contact will pass on the info.
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