I have been using Later.com to set up posts to my social media accounts a whole lot more in the past week. Today I started to look at Pinterest and what it might do.
Oh what a lightbulb moment!
Now, I don’t normally think of my Pinterest account as a place to promote any of my online business interests, but something told me I ought to look at the stats.
I converted my account to business some time ago, but have just never capitalized on the potential. I mainly think of it as a place to research, store and exchange recipes and it does that very well. Over 3 or 4 years I have built up over 600 followers – that’s more than Instagram – AND – most amazingly 8k a month traffic to my pins. I was absolutely flabbergasted!
I also got some information on the people who visit my account, including their interests, age ranges and gender. Other information tells me that Pinterest users really do spend money.
So, I quickly set up a couple of Pinterest posts from Later.com and one immediate one in the boards that get most visitors and re-pins. The pictures in those pins have been carefully chosen to appeal to the people who visit that particular board. There is nothing to prevent you adding posts to a board that are on a different subject. I also have a specific board that relates to CBD and I will make more use of that in the future. Pinterest has a feature, whereby you can choose the boards that are shown at the top of your account, so it makes sense to have the boards that already get the most visits AND the ones relating to your business up there.
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